2024: A Year of Storytelling Evolution
Looking back on 2024, one thing is clear - this year completely redefined how I tell stories. While I’ve still been working on my traditional videography projects, partnering with tourism boards and businesses to showcase their destinations, the biggest shift in my work has been Explore POV.
What started as a personal passion to share high-quality, immersive video quickly became something much bigger - an entirely new way to connect people with places.
The YEAR in Numbers
This year, I hit some amazing milestones with Explore POV:
🎥 Shot over 70 immersive experiences
🌏 Travelled across 12 countries
👥 Gained 50,000+ explorers on the app
⭐️ Consistent App Store Features
🏆 Recognition from Apple Leadership
Personal Highlights
The numbers are exciting, but the moments that truly defined this year were the ones I never saw coming.
When I first launched Explore POV, I had no idea how people would respond. The personal emails and messages I received, stories of how these immersive experiences impacted people’s lives, were beyond anything I expected. They reminded me why I started this journey in the first place: to transport people to places they might never otherwise experience.
Another highlight was being invited to Apple headquarters to meet with their Vision Pro leadership team. Having my work recognised on that level was a surreal moment, but the real magic happened out on location.
From hiking under the midnight sun in Norway to riding a camel into the sunset in the Sahara Desert, every expedition this year reinforced what I love most - capturing places in a way that makes people feel like they’re right there.
What This Means
For tourism boards, tour operators, real estate and any type of business - the way we inspire people is evolving. Video has always been powerful, but now, we can take it further.
Whether you’re showcasing a luxury lodge, an adventure tourism experience or a conservation initiative, immersive storytelling connects people to places in a way that drives action.
From traditional videography to fully immersive content, my goal is the same—to create stories that transport, inspire, and engage. If you want to capture your destination or brand in a way that truly stands out, let’s make it happen.
Looking Ahead
2024 was just the beginning. With technology evolving and audiences craving more immersive experiences, the future of storytelling is only getting more exciting.
If you want to be part of it, let’s collaborate. Get in touch, and let’s create something unforgettable.
I hope everyone has a fantastic holiday break and look forward to catching up in the New Year.
James